By William Smith
Economic Landscape in Stillwater
Stillwater’s population hovers around 19,350, with a strong median household income near $106,000 and retail sales per capita exceeding $14,500—markers of a relatively healthy economy. The city has seen modest population change but has added jobs across education, health care and service industries that offer stability even amid broader economic headwinds. These traits shape both opportunity and expectation for local businesses.
However, small downtown retailers report increasing challenges. Rising supply and operational costs, combined with slower customer traffic and competition from online platforms, have squeezed margins for shops relying on in-person sales.
While events and festivals in Stillwater promote community engagement, many shop owners say those draws alone aren’t enough to offset daily financial pressures.
Support Systems & Programs Available
Open to Business Program
Washington County, through the Metro Consortium of Community Developers (MCCD), runs the Open to Business program. Entrepreneurs and small business owners can receive free, confidential counseling on topics like business planning, licensing, marketing and accessing financing for inventory, equipment or real estate.
This service is especially valuable for those starting from scratch or looking to expand. The Open to Business advisor for Washington County is Tyler Hilsabeck.
Contact information and appointment options are available by request.
What’s Next CEO & Other Leadership Support
For business leaders aiming to grow, What’s Next CEO offers no-cost assistance through peer-roundtables, networking, and strategic planning. It’s designed to help existing businesses overcome barriers—whether in funding, scaling, or operational maturity—and build sustainable practices.
Workforce Development & Training
Washington County’s CareerForce offers programs for job seekers and employers alike. For workers: career planning, tuition assistance, and job placement. For employers: hiring events, applicant referrals, and connections to tax credits or bonding programs.
There are also specific programs for young adults and those with employment barriers, and training programs under MN Job Skills Partnership to help businesses upskill their workforce. These resources can help firms adapt to labor shortages or changing skill needs.
Strategies for Local Businesses to Navigate Challenges
To thrive despite mounting pressures, local entrepreneurs in Stillwater may consider:
- Boosting online presence—e-commerce, delivery, or social media engagement—to reach customers beyond foot traffic.
- Partnering with other local businesses for joint promotions and events to share costs and amplify impact.
- Using the county and state support programs to offset rising inputs: technical assistance, financing, training grants.
- Targeting marketing outreach to segments like college students or regional visitors who may spend locally if reached effectively.
Looking Ahead
Stillwater’s character as a community built on local businesses gives it resilience. With steady income levels, committed residents, and a strong framework of support resources, there’s opportunity for businesses that innovate and adapt. The future may favor those that embrace flexibility—whether in how they serve customers, control costs, or build partnerships.
For local business owners, leaning into programs like Open to Business and What’s Next CEO, tapping into workforce development, and finding creative ways to connect with varied customer groups will be critical in shaping an economy that thrives.