Stillwater, Minnesota, renowned for its picturesque riverfront and historic charm, boasts a dynamic economy that seamlessly blends tradition with modern innovation. This unique combination has fostered a resilient and diverse business environment, making Stillwater an attractive destination for entrepreneurs and established businesses alike.
Tourism and Hospitality: The Heartbeat of Stillwater
The city’s historic downtown, with its 19th-century architecture and scenic views of the St. Croix River, serves as a magnet for tourists year-round. The tourism and hospitality sector accounts for approximately 30% of local business activity, with this figure rising to an estimated 50% in the downtown area. Boutique shops, diverse dining establishments, and a calendar filled with events contribute significantly to the local economy.
Diversifying the Economic Portfolio
Beyond tourism, Stillwater has cultivated a robust economic landscape encompassing various industries:
- Healthcare: The healthcare sector is a major employer in Stillwater, providing numerous medical and administrative roles. This industry offers stable, well-paying career opportunities, reducing the need for residents to commute to larger metropolitan areas.
- Manufacturing and Technology: Evolving from its historic roots, Stillwater’s manufacturing sector now includes facilities focused on biomedical advancements and innovative consumer products, contributing to the city’s economic growth.
Community Initiatives and Economic Development
Collaboration between the City of Stillwater, the Chamber of Commerce, and local businesses has been instrumental in addressing challenges and fostering economic growth. For instance, during a two-block Main Street closure for construction in 2023, the community organized a dance party inspired by a 1901 street dance photo. This event not only celebrated the city’s history but also drew residents and visitors downtown, supporting local businesses during the construction period.
Additionally, the annual World Snow Celebration, held each January, attracts over 50,000 visitors to downtown Stillwater. This event features teams from around the world creating intricate snow sculptures, boosting the local economy by filling hotels and driving traffic to restaurants and shops.
Support for Local Businesses and Entrepreneurs
The City of Stillwater offers a variety of resources to support local businesses and entrepreneurs. Through partnerships with organizations like the Washington County Community Development Agency (CDA), the city provides assistance with site selection, financial resources, and development projects. Programs such as Tax Increment Financing (TIF), Tax Abatement, and the Minnesota Investment Fund are available to help businesses thrive.
Looking Ahead: A Bright Future for Stillwater
With a median household income of $108,463 and a population of approximately 20,104, Stillwater continues to attract residents and businesses seeking a high quality of life and a supportive economic environment. The city’s commitment to preserving its historic charm while embracing innovation positions it as a model for sustainable economic development.
As Stillwater moves forward, the synergy between its rich history and forward-thinking initiatives promises a vibrant and prosperous future for the community and its businesses.

